S.E.L.F

The Social and Emotional Learning bot for the Future.


The Challenge
Rethink the future of education around the world with an idea that shakes up learning for Pearson. 
D&AD 2017 Pearson Brief

The Outcome
SELF is an AI-infused chatbot that will facilitate this revolution – enhancing the e-learning experience by fostering a student’s social and emotional skills.











Research and Insights
Technology, and its impact on humanity, is accelerating faster than ever. While there are some negative consequences to this (such as issues around privacy), technology also provides us with an incredible opportunity to increase access to, and a diversification of, knowledge.

What are the competencies and needs for today’s students who live in extremely fast-evolving world?


Importantly, however, with facts and data being more readily available, future education needs to go beyond simply acting as a conduit for information and foundational skills. Students need to learn to think critically about what they read and learn. Moving into a new era, our education system needs to equip students with that which cannot be replaced by AI – such as the ability to empathise, to collaborate, and to self-initiate.


Insights into Ideas.
So I proposed SELF- The Social and Emotional Learning bot for the Future.

SELF is a concept of AI-infused chatbot that will facilitate this revolution – enhancing the e-learning experience by fostering a student’s social and emotional skills. It’s your virtual tutor, your virtual peer, and a virtual assistant in your pocket.
Key Features of SELF

To introduce my idea to shake up the future of education, I created a presentation video for SELF. I was given Pearson brand guidelines with the brief, so I focused on the design elements such as colour schemes and typography to ensure that the brand and my idea is properly aligned.

The script was written as if the software was directly talking to the audience. To deliver the core concept of AI-infused bot and its futuristic approach, I used Adobe Audition CC to generate and edit the artificial robotic voiceover.


This is an unofficial proposal for D&AD New Blood Entry for Pearson brief.
Copyright © 2018 Sekyeong Kwon