Wander Capsule

Travel Solo? Wander Together!
Role
User Research
UX/UI Design
Art Direction
Editorial design
Duration
6 month

This is a team capstone project for Graphic Service Design in Handong Global University. 

Team
Sekyeong Kwon
Seoyoung Jo
Joyce Ryu


The Challenge

How might we provide a satisfying travelling experience for people who travel alone? 



The Outcome

Wander Capsule is a mobile application service that offers opportunities to solo travellers to meet other travellers who have similar interests and style of travel.




Context and Challenge

Our team came across an interesting survey question, ‘How much can you deal on your own’ asking South Korean audiences if one can eat alone in public, go to Karaoke alone and etc. It was interesting because doing something alone can sometimes be treated extraordinary depending on what you are doing. Among them included travelling solo.

Many articles, surveys about solo travel and travel community showed that travelling alone is becoming a trend in present society. We realised that the notion of travelling solo can raise a number of unsettling questions for the first-timer or people who have had negative experience before: Will I be safe? Will I have fun? What if I feel too lonely?




Research & Insights

To validate our assumptions and investigate the pain points, we conducted user research:
  • online survey,
  • in-depth interviews,
  • cultural probes
  • competitor analysis,
  • desk research

The analysis of the five methods concluded that most people traveling alone would always have a desire to be with someone on their trips.

We gained the insight that it would be more satisfying if we help solo travellers to deal with situations when they have needs to find other like-minded travellers to share the moments. 

a) Online survey

We conducted an survey to find out about how people feel about lone activities, including what makes them positive/negative about travelling alone.

The primary goal of the survey was to learn about people’s travelling experience and what are the elements that we could explore in further research.

b) In-depth interview
We conducted an in-depth interview with three people depending on the frequency of travelling alone: to carefully identify the target audience, their needs and wants.



After grouping the raw data, we learnt that going ‘solo’ has lots of benefits but but being alone sometime can be quite daunting. 
After all the process, we designed a problem analysis that documents our research. 


c) Cultural Probes
After the interview, we did cultural probes to gain unbiased data that has been collected by participants themselves in context without having our team present.

Our participant was a 23-year-old Korean male who was travelling India for three month alone. We collected and analysed his travel photos and diaries that he wrote at the end of each day. This helped us to understand and overcome cultural boundaries and bring diverse perspectives into our design process.

d) Competitor Analysis
To know what’s out there and what has worked and has not worked, we did solid investigative market research to analyse different services: MyRealTrip, Gogobot, and Meetup.com.
d) Desk Research (EQ)
To complement the lacking point of other competitions and create solution to those pain points, we conducted a desk research to discover if there is any existing methodology for categorising different travel styles.

We found the Explorer Quotient Toolkit which looks deeper at individual’s personal beliefs, social values and views of the world to learn why different types of travellers seek out entirely different travel experiences. 


Authentic Explorer is one of nine different travel style classified by EQ Toolkit.

Solution: Wander Capsule

Drawing upon our research, we concluded that meeting with travellers who have not only similar interests but also well-fitting travel style provide more satisfying travel experience.

So we came up with Wander Capsule - a social travel platform that offers solo travellers opportunity to create or join meetup events based on their interest and travel personality.



Information Architecture & Wireframe

We created Information Architecture mapping out the features of the service, and drafted out a low-fidelity screen. Next, we made medium-fidelity wireframes with all the functional details to conduct user test using Marvel.  






Branding


Graphic motif: Capsule

In ‘Thoughts on Modern Travelling’, Daniel Drake metaphorised travelling as a means of treatment, restoration - a medicine that are not to be found bottled up and labelled on our shelves. From this, we set the graphic motif as a capsule and named the service, Wander Capsule.






Colour

We chose different colours for nine different travel styles. The ones classified relatively active are identified by five vivid colors, and the less active styles by four pastel tones. We used gradient to describe that solo travellers connect through capsule.

Iconography


User Interface


Marker
Copyright © 2018 Sekyeong Kwon